Tuesday, September 10, 2013

Manchester United legend Sir Alex Ferguson gives blueprint for success

The former manager at Old Trafford reveals his secret in a series of interviews with a Harvard Business School professor
Ex-Manchester United manager Sir Alex Ferguson gave his blueprint for success to a Harvard professor
Former Manchester United manager Sir Alex Ferguson went into detail about the key elements of his job to a Harvard professor. Photograph: Lindsey Parnaby/EPA
Sir Alex Ferguson has unveiled his managerial blueprint – while admitting the conditions that allowed him to be so successful at Manchester Unitedare unlikely ever to be replicated.
Over a series of interviews with the Harvard Business School professor Anita Elberse in 2012, Ferguson went into detail about what he believed to be the eight key elements of his job.
In doing so, Ferguson said he did not believe a manager would be given four years to achieve success, as he was at United, and that the manager should always remain in control of the dressing room, a situation that does not apply at all clubs.
He also outlined his natural instinct for taking risks, which led to so many dramatic late victories and, in direct contrast to his successor David Moyes, said he felt observing training sessions, rather than running them, was essential to his own managerial ability.
This is an edited version of his theories, which appear in full in the October edition of the Harvard Business Review.

1 Start with the foundation

"From the moment I got to Manchester United, I thought of only one thing: building a football club. I wanted to build right from the bottom. The first thought of 99% of newly appointed managers is to make sure they win – to survive. They bring experienced players in. At some clubs, you need only to lose three games in a row and you're fired. In today's football world, with a new breed of directors and owners, I am not sure any club would have the patience to wait for a manager to build a team over a four-year period. Winning a game is only a short-term gain – you can lose the next game. Building a club brings stability and consistency."

2 Dare to rebuild your team

"We identified three levels of players: 30 and older, 23 to 30, and the younger ones. The idea was that the younger players were developing and would meet the standards the older ones had set. I believe that the cycle of a successful team lasts maybe four years and then some change is needed. So we tried to visualise the team three or four years ahead and make decisions accordingly. Because I was at United for such a long time, I could afford to plan ahead. I was very fortunate in that respect. The hardest thing is to let go of a player who has been a great guy – but all the evidence is on the field."

3 Set high standards – and hold everyone to them

"Everything we did was about maintaining the standards we had set as a football club – this applied to all my team building, my team preparation, motivational talks and tactical talks. I had to lift players' expectations. They should never give in. I said to them all the time: 'If you give in once, you'll give in twice'. I used to be the first to arrive in the morning. In my later years, a lot of my staff members would already be there when I got in at 7am.
"I expected even more from the star players. Superstars with egos are not the problem some people may think. They need to be winners because that massages their egos, so they will do what it takes to win. I used to see Ronaldo, Beckham, Giggs, Scholes practising for hours. They realised that being a Manchester United player is not an easy job."

4 Never, ever cede control

"If the day came that the manager of Manchester United was controlled by the players – if the players decided how the training should be, what days they should have off, what the discipline should be and what the tactics should be – then Manchester United would not be the Manchester United we know. I wasn't going to allow anyone to be stronger than I was. Your personality has to be bigger than theirs. There are occasions when you have to ask yourself whether certain players are affecting the dressing-room atmosphere, the performance of the team and your control of the players and staff. If they are, you have to cut the cord. There is absolutely no other way. It doesn't matter if the person is the best player in the world. Some English clubs have changed managers so many times that it creates power for the players in the dressing room. That is very dangerous. If the coach has no control, he will not last."

5 Match the message to the moment

"No one likes to be criticised. Most respond to encouragement. For any human being – there is nothing better than hearing 'Well done'. Those are the two best words ever invented. At the same time you need to point out mistakes when players don't meet expectations. That is when reprimands are important. I would do it right after the game. I wouldn't wait until Monday and then it was finished. My pre-game talks were about our expectations, the players' belief in themselves and their trust in one another. In half-time talks, you have maybe eight minutes to deliver your message, so it is vital to use the time well. Everything is easier when you are winning. When you are losing, you have to make an impact. Fear has to come into it. But you can be too hard; if players are fearful all the time, they won't perform well. You play different roles at different times. Sometimes you have to be a doctor, or a teacher, or a father."

6 Prepare to win

"Winning is in my nature. There is no other option for me. Even if five of the most important players were injured, I expected to win. I am a risk taker and you can see that in how we played in the late stages of matches. If we were still down with 15 minutes to go, I was ready to take more risks. I was perfectly happy to lose 3-1 if it meant we'd given ourselves a good chance to draw or win. So in those last 15 minutes, we'd go for it. We'd put in an extra attacking player and worry less about defence. We knew that if we ended up winning 3-2, it would be a fantastic feeling. And if we lost 3-1, we'd been losing anyway. All my teams had perseverance – they never gave in. It's a fantastic characteristic to have."

7 Rely on the power of observation

"Observation is the final part of my management structure. One afternoon at Aberdeen I had a conversation with my assistant manager and another coach who pointed out I could benefit from not always having to lead the training. At first I said no but deep down I knew he was right. So I delegated training. It was the best thing I ever did. It didn't take away my control. My presence and ability to supervise were always there and what you can pick up by watching is incredibly valuable. Seeing a change in a player's habits or a sudden dip in his enthusiasm allowed me to go further with him. Sometimes I could even tell that a player was injured when he thought he was fine."

8 Never stop adapting

"When I started, there were no agents and although games were televised, the media did not elevate players to the level of film stars and constantly look for new stories about them. Stadiums have improved, pitches are in perfect condition now and sports science has a strong influence on how we prepare for the season. Owners from Russia, the Middle East and other regions have poured a lot of money into the game and are putting pressure on managers. And players have led more sheltered lives, so they are much more fragile than players were 25 years ago."

Thursday, September 5, 2013

The day Harry Redknapp brought a fan on to play for West Ham

http://www.theguardian.com/football/blog/2013/sep/05/harry-redknapp-played-fan-west-ham


The day Harry Redknapp brought a fan on to play for West Ham

According to one of football's most endearing fairytales, Harry Redknapp once pulled an abusive fan from the crowd and put him on the field for West Ham. This allegedly happened in 1994, but no video and scant evidence of the incident exist. Jeff Maysh chased this mystery for over a decade before finally catching up with the fan in question
Harry Redknapp chats to Steve Davies in the crowd at Oxford
Harry Redknapp chats to Steve Davies in the crowd at Oxford in 1994, before sending him on as a substitute. Photograph: Steve Bacon
• Originally published in Howler Magazine
Ever since he was five years old, Steve Davies dreamed of playing forWest Ham United. He grew up in the rain-thrashed English working-class town of Rushden, where by birthright he should have supported Rushden Town, or Northampton, or even Coventry City. But after watching West Ham triumph over Fulham in the 1975 FA Cup final, he became a long-distance fan, pledging his allegiance to the claret and blue of the Hammers.
"The other kids at school said I should support a local team. But I just knew I was West Ham. I can't explain it really," says Steve as I hand him a pint of beer and we begin the interview. "I wore the shirt with pride and would travel to see the games as often as I could." (A 182-mile round trip.) Young Steve devoured football magazines and decorated his bedroom walls with photographs of West Ham players.
West Ham's Trevor BrookingWest Ham's Trevor Brooking. Photograph: Allsport
"Trevor Brooking was my hero. I had hundreds of photos of Brooking," says Steve of the West Ham legend who played 528 times for the Hammers and scored 88 goals, including a boy's day-dream of a diving header to steal the FA Cup from Arsenal in 1980. Four months after that, a teenage Steve Davies sneaked on to a train to London to watch Brooking and West Ham United play Watford at Upton Park and was thrilled when the ball flew toward him as he stood in the North Bank. "Amazingly, I caught it," he recalls. "Next thing, Trevor Brooking runs over and signals for me to throw it back."
But Steve couldn't let go. As Trevor came ever closer, he clutched the ball. "I remember being that close to my hero. 'Come and get it!' I said." To Steve's delight, he did. Steve gave back the ball and play resumed. "It was a memory that stayed with me for ages," says Steve. "It was all terraces back then, and when a player would take a corner, I could lean over and almost touch him. Almost." West Ham won 3–2, Brooking scored, and Steve had a story to tell his dad after making the long journey back to Rushden.
Steve's father, a Welshman named Geoff Davies, was a broad-shouldered Sunday-league defender, and when young Steve came of age, he too began playing in the waterlogged Sunday leagues of the Midlands. "Dad played well into his forties," says Steve proudly. Steve turned out for Fishermead, a strong pub team in Milton Keynes. "Every lad dreamed of playing for their favorite team, and every time I ran on to the pitch I wished I was playing for West Ham United." His boyhood idols were all strong defenders like his old man. "As a teenager, I pretended I was Billy Bonds when I played. I used to admire good defenders, like Ray Stewart. He was Scottish, and the best penalty taker – top corner every time – you wouldn't pick one out. I also tried to model myself on Kenny Sansom, but I was never really good enough, if I'm honest."
Like almost all young men who dream of becoming professional sportsmen, Steve's limitations were slowly revealed to him on those frosty fields, and he became distracted by other things, notably West Ham United. "I started going to West Ham proper when I was 15, hence the accent," he says, explaining why he speaks like an East End barrow boy. "I was down there every week, even going to away games. They were great days." But Britain was suffering civil unrest, and the fall of its unions, violent miners' strikes, and mass unemployment made the 1980s a decade of strife that created a microcosm of the football terraces: young men were angry, just because, and hooliganism was born.
When Persil printed vouchers on the sides of their soapboxes for discounted train tickets, it made travelling support feasible for an entire generation of youngsters. "Mum bought the Persil, I cut the coupons out, and I was off," he says, and the 80s whizzed past in a blur of industrial chimneys and foreboding clouds out of train windows.
Steve had crossed into an exciting new world that smelled of detergent, warm lager, and railway carriages, and he grew from boy to man standing on the terraces in faraway towns. "I'd get stuck in places like Sheffield and couldn't get home, sleeping in empty stations. Fucking hell! But it was brilliant, and West Ham had great away support. We became notorious for it."
As he drifted into his twenties, Steve's desire to play professional football all but evaporated. "I still played on Sundays sometimes when I wasn't away with West Ham, more so I could have a drink dinner-time," he says. "You know, turn up, have a pint — that sort of thing." His preferred habitat shifted from the chilly fields of Sunday-league football to the smoke-filled pubs of East London. Inside the Black Lion or the Boleyn Tavern, you could find Steve on any given Saturday, pint aloft, singing that popular waltz from 1918, famously adopted by West Ham fans:
I'm forever blowing bubbles 
Pretty bubbles in the air 
They fly so high 
Nearly reach the sky 
Then like my dreams 
They fade and die.

'Football was changing, wasn't it?'

West Ham United finished Division One runners-up in 1992–93, securing promotion to the top-flight. It was only the second year since the First Division had been remodelled into the fancy Premier League with its loads of cash and players in shampoo commercials. English teams were beginning to attract foreign players with exotic names who performed colourful Italian hand gestures at referees. West Ham signed a Portuguese striker and male model, prompting then–assistant managerHarry Redknapp to quip, "Dani is so good-looking I don't know whether to play him or fuck him."
Steve now rarely daydreamed about playing for West Ham. In 1990, he had his first child, Chloe, and in 1993, a boy named Samuel Brooking, named after his West Ham hero, Trevor. To support his new family he became a same-day courier, driving night and day, delivering packages for companies. Finally, he could put to good use the knowledge of British geography he had acquired following the Irons cross-country.
"I remember one package in particular I picked up at a graphic designer's place in Milton Keynes. I had to take it to Cambridge to be proofed, then they sent me to Bristol. Got to Bristol at half eleven at night, and they says to me, 'You gots to take this to Manchester … and it's got to be there for nine am.' I couldn't believe it. Turns out I was delivering the architectural plans for Manchester City's ground, for their new Kippax stand."
After the Hillsborough disaster in 1989 that killed 96 fans, many English stadiums were rebuilt, giving the league a facelift. "This was the 90s," recalls Steve. "Everyone was getting new stadiums and all sorts. Football was changing, wasn't it?"
With promotion came a claret-and-blue executive team bus with tinted windows and mini-fridges that would deliver West Ham to play the giants of English football: Manchester United, Arsenal, and Liverpool. In their first season in the Premiership, West Ham finished 13th.

'Chunk called me up one day and said, "We got a pre-season game over at Oxford – fancy it?'

Steve's best friend was Chunk, and Chunk was also a die-hard West Ham fan. Chunk's real name was Steve, but the nickname was endearing. "He's not fat or nothing," explains Steve Davies. "He's he's just too big to run."
Steve and Chunk would travel home and away to watch their team, often driving the length of the country. Chunk was from nearby Hemel Hempstead and drove a gold Vauxhall Cavalier Sri, the type of car favoured by substitute teachers and people with gambling debts.
"He's a true mate," says Steve. "My first wife was called Kelly, and Chunk's missus was also called Kelly, and they got pregnant at exactly the same time." The Steves and their Kellys once drove 230 miles to Torquay to watch West Ham play when the Kellys were five months pregnant. "Every five miles we had to stop for them to be sick at the side of the road," Steve says. "We nearly missed the kick-off.
"Chunk called me up one day and said, 'We got a pre-season game over at Oxford – fancy it?'" remembers Steve, who never said no to West Ham. "We liked to get a couple of games in early. We get withdrawal symptoms when the season finishes in May. I very rarely missed a game, and I fancied a little away trip to Oxford anyways." Steve's mate Bazza was also in Chunk's Cavalier as it idled outside Steve's house.
A view of the Oxford City FC gates inside Court Place Farm StadiumA view of the Oxford City FC gates inside Court Place Farm Stadium. Photograph: Richard Heathcote/The FA via Getty Images
Court Place Farm sits amid the bleak fields of Oxfordshire, a patchwork quilt of icy horticultural land wrapped in the concrete ribbons of motorway that stretch 60 miles east to London and 148 miles west to Wales. There lies the picture-postcard city of Oxford, famous for its historic university and church steeples that inspired a mid-18th-century poet to christen it the "city of dreaming spires."
Oxford City Football Club plays in the shadow of local rival Oxford United, who are two leagues above them, and both teams are still worlds away from the neon-coloured cleats and mega-screen televisions of the Premier League. The school-teacher who serves scalding-hot tea at half-time for Oxford argues that this is "real football," played by real men who don't use conditioner and work second jobs. Along the edge of the muddy field, the pitch is outlined with daisies. And while it may not host the pyrotechnics and prima donnas of the Premier League, Oxford City has enjoyed some of football's most remarkable dramas.
In his book, Soccer's Strangest Matches, Andrew Ward chronicled "The Endless Cup Tie" of November 1971, in which Oxford City and Alvechurch played a qualifying-round FA Cup tie over six games and 660 minutes before Alvechurch player Bobby Hope's 588th-minute headed goal finally divided the teams, and champagne flowed … in both dressing rooms. "It became an endurance test," wrote Ward. "Alvechurch midfielder Derek Davies, a car-worker on nights, had to be rested from the fourth game … and a few minutes after the fifth game, an elderly Alvechurch supporter collapsed and tragically died."
Framed memorabilia of Oxford City's record FA Cup tie against AlvechurchFramed memorabilia of Oxford City's record FA Cup tie against Alvechurch. Photograph: Richard Heathcote - The Fa/The FA via Getty Images
Yet on this summer night in 1994, an even stranger fixture was about to occur. Russell Smith, sports editor at the Oxford Mail, recalls that the town was excited for the return of Joey Beauchamp, the young Oxford United winger who had just transferred to West Ham for a fee of £1.2m, a lad surely destined for stardom with the Irons. Beauchamp's new team-mates consisted of tough international players like Ludek Miklosko, Alvin Martin, American defender Steve Potts, and a crew of everyman sloggers keen to hack those snazzy foreigners in the Premiership for fun.

'That's why the top clubs were all after me'

It is 1 March 2013. the 17.17 race at Monmore Green. Ballymac Clara explodes out of trap six like a dog possessed. By the first turn she is already placed second as the rest of the pack instinctively chases the electric hare zipping around the track. Bred from a champion stud, Ballymac is a young white bitch with distinctive black markings, and she thunders around the outside, ears pinned back, eyes bulging. This is her first major race, and expectations are high. On the final bend, she is ahead and romps home by an astonishing six and a quarter lengths, running 480 feet in just under 29 seconds.
"Get in!" Joey Beauchamp, 42, entreats a television in a deserted Oxford betting shop as the handsome dog crosses the finish line. "It was only a small bet, but she won easy," he says with delight. "I had 40 quid on her." Beauchamp is no longer the lithe 23-year-old in the photographs he proudly keeps on his BlackBerry. There, on the tiny screen, he wears the claret and blue of West Ham and is volleying a ball goal-bound. The photograph is from the Oxford City match of 27 July 1994.
"Darren Anderton went to Tottenham for a million pounds the same time as I went to West Ham," Beauchamp says as he steps out into the street, clutching his winnings. "We were similar players. There was no real left-footed wingers in England before Beckham; I was at the top of my game. That's why the top clubs were all after me." His breath, visible in the cold air, disappears high into the night sky. "We honestly thought we had a serious talent on our hands in Joey," recalls Mark Edwards, chief sports reporter at The Oxford Times. "The Oxford manager at the time said, 'Joey could play for England.' At the top of his game, no player could live with him on the left wing, he was that fast."
Joey Beauchamp, playing for West Ham in another 1994 pre-season friendly, this time against St AlbanJoey Beauchamp, playing for West Ham in another 1994 pre-season friendly, this time against St Albans. Photograph: Bob Thomas/Getty Images
Joey Beauchamp, the million-pound boy wonder, made his West Ham debut in front of a crowd of local admirers, friends, and family at Oxford City's ground. "But unfortunately," he says, "everyone remembers the game for a completely different reason …"

'I asked him, what size boots are you, son?'

Chunk, Bazza, Steve, and Steve's wife were sitting by a fence with the travelling West Ham fans when Redknapp emerged from the dressing room and greeted them. "Harry being Harry, he talks to people," says Steve. "He said hello and all that. A few fans exchanged pleasantries. But there's no airs and graces with Harry."
The first half kicked off like almost every other of the hundreds of West Ham games Steve had watched in his life, over the thousands of miles he'd travelled as a disciple of West Ham United. "Lee Chapman was up front for us, on the edge of the area, and he went up against a little guy from Oxford," recalls Steve. "Lee towered over him, but came down on his arse!" Steve was enraged. "Come on, you donkey, Chapman, you're useless!" he shouted at the striker. "Get up!"
"If you're watching your team and someone does something really daft, you won't leave them alone for a couple of minutes," explains Steve. "I think Chapman lost the ball again, he got tackled and got a cut on his shin. He went down, and I was shouting, 'Come on! Get up, you donkey!'" Chapman was being hit hard by Oxford's defenders. "He kept getting whacked, and I gave him crap for that," Steve says.
West Ham United forward Lee ChapmanThen-West Ham United forward Lee Chapman. Photograph: Ben Radford/Getty Images
Harry Redknapp delights in telling this particular yarn. Last time he told the story it was on TV show A League of Their Own, at Christmas last year. "There's a guy next to the dug-out," Harry told the host, "and he's got West Ham tattooed all over his arms and neck, he's got the earrings … After two minutes, he started on me." Today, speaking to me in his third one-on-one interview since taking over as QPR boss, he slips into storytelling mode.
"'We ain't got that Lee Chapman up front do we – I ain't coming every week if he's playing,'" says Harry, doing his impression of Steve. "Half-time I made five substitutions, and we only had the bare 11 out – I was running out of players. Then we got another injury, so I said to this guy in the crowd, 'Oi, can you play as good as you talk?'"
The rest of the tale is hallowed football folklore. "I slung a leg over the barrier and Harry walked me down the tunnel," says Steve. "What's your name, son?" Harry asked, sizing up this apparent hooligan. "I couldn't believe it. Inside the dressing room, the players were sat down resting at half-time." West Ham were two-nil up, but the team was carrying injuries. "Then Harry and says, 'Lee you're off; Steve you're on.'"
Chapman, shirtless, just nodded. "I asked him, what size boots are you, son?" Redknapp recalls. The kit manager brought Steve a uniform.
"Alvin Martin was sat next to me, and as we stood up, he smacked me on the back of the head, like a little livener. We come on up the tunnel and I still thought Harry was having a laugh with me. I didn't think I was actually gonna get on, or I thought I might get a minute or two as a joke." The crowd broke into applause as the teams appeared once again.
The second half kicked off with a shrill whistle. "I didn't come out of Oxford's half," laughs Steve. "I was playing up front with Trevor Morley, goal-hanging! It was fucking quick football. This was a step up from Sunday league, to say the least. Oxford play Saturday football – I played Sunday football, pub football.
"I got a few touches, including a pass from Alvin Martin; I remember he called out my name in his Scouse accent. I was blown away. 'Stevie!' he shouted, and he sent the ball pinging to my feet. It had such pace on it, nearly knocked me over."
Steve says he was out of his depth, trying to keep up with international players and fighting the urge to steal a glance over to the stands where his wife, Bazza, and Chunk were watching in disbelief. "I didn't get any shots on target because I was never alone. This wasn't like park football. Defenders didn't leave you alone."
Harry Redknapp sends Steve Davies on at OxfordRedknapp issues instructions to Davies. Photograph: Steve Bacon
When the stadium announcer saw Steve take to the field, he sent an assistant down to get the name of this new signing so he could announce it to the crowd. "I asked the guy, you been watching the World Cup?" Redknapp tells me. "The great Bulgarian Tittyshev?"
"It didn't feel natural at all – that's what people always ask," says Steve. "I was just trying to stay calm. After the first five minutes, my legs were shaking; I was playing for West Ham! After that it was just 'get on with the game' kind of thing. I was running on adrenaline, and I was more worried about fucking up. I played a safe game, made a couple of passes hooking up with the centre-half, Martin" – who, Steve says, was "solid as a rock" — "and Beauchamp. He was hot property at the time." In fact, Beauchamp scored a cracking goal in the 65th minute, a top-corner screamer, which was ruled offside.
"Suddenly, we were on the attack," recalls Steve. "The ball went out wide – I'm sure it was Matty Holmes on the wing – and we pushed forward. I had two defenders in front of me and I was just sprinting forward, I think." He didn't purposely split the defenders, but neither was marking him tightly, and Steve flew forward, fast out of the traps. He picked up the ball from Holmes, and a clumsy first touch took him and the ball into the penalty area. Suddenly, thousands of eyes fell upon him as he escaped the pack. He was, for a moment, an image from a poster on the wall of his childhood bedroom.

The legend of Steve Davies, the courier from Milton Keynes

In the history of professional football, no fan had ever come from the stands and played for their team. That's not to say fans have never influenced a sporting result. Jeffrey Maier was a 12-year-old American baseball fan who became famous when he deflected a batted ball in play into the Yankee Stadium stands during Game 1 of the 1996 American League Championship Series, between New York and the Orioles.There's footage of Fernanda Maia, a quick-thinking Brazilian ball-girl, setting up a goal with a deft pass to a Botafogo player in the Campeonato Carioca final between Botafogo and Vasco da Gama. The closest story to that of Steve Davies's is that of music fan Scot Halpin, who became a rock 'n' roll legend when he attended The Who's sold-out show at San Francisco's Cow Palace in November 1973. The 19-year-old rock fan, then living in Monterey, California, bought a pair of scalped tickets for the show. When drummer Keith Moon collapsed for a second time due to drink and drugs, Halpin was invited to the stage and filled in for an entire set, drumming with his heroes.
But what happened that night at Court Place Farm in the 71st minute was even more remarkable. It made a legend of Steve Davies, the courier from Milton Keynes.
Sadly, Steve's magical moment occurred before camera phones and YouTube. Almost every West Ham fan can tell you his story, yet there exists little evidence of what exactly happened: in the dusty archives of the Oxford Mail, the brown envelope that should hold the match reports from 1994 is empty.
I first tried to find the truth 10 years ago. I wrote letters to some 200 people named Steven Davies in East London and placed an ad in a West Ham fanzine that read: "Are you Harry's fan?" No one replied.
Eventually, I found documentation of the game in London, hidden in the bowels of the British Library on microfilm that one must request access to a week in advance. There, you can trawl through ancient issues of British tabloid newspapers. Turn a lever and English news of the 1990s plays out like a primitive phenakistoscope of tabloid scandal and kiss-and-tells. Thatcher grimaces; topless models, with hair in perms and lips painted red, flash their wares. I also contacted Steve Bacon, West Ham's loyal photographer, who had to hunt through years of negatives to find Steve's moment.
Steve Davies on the pitch at OxfordSteve Davies during the second half. Photograph: Steve Bacon
Steve Davies finally came forward when a house fire destroyed his precious memorabilia in 2011. Searching an Oxford City online forum for evidence of that day, he found my appeal, from many years before, for him to speak about the game. Three months later, in freezing March, I flew from Los Angeles, where I live and work, to Oxford.
On an icy field, Steve nervously re-creates what happened. He takes me to the corner of the field where he watched the first half of the game, and where Harry called him out. Steve was the loudest voice in the crowd, the only supporter passionate enough to be noticed in the stands at a pre-season game. And then he talks me through what happened in the 71st minute.
Half an hour previously, he had been sucking on a cigarette in the away supporters' end, swigging from a bottle, and considering a third beer. Now he's taken the pass in stride and is in front of goal; City's veteran keeper Colin Fleet is bearing down on him, palms out, head down. The summer sun has dropped low beneath the bare trees on the horizon, painting the entire scene gold and casting long shadows.
"I just hit it," he says with a shrug. "I hit it like nothing else. Know what I mean? I belted it." The ball whistled low, past the outstretched hand of the Oxford goalkeeper, and ran into the bottom corner of the goal. Steve says he wheeled away in celebration, arms extended, head bent with disbelief. On the side of the field, Redknapp turned around and looked briefly to the heavens.
"It was like time stopped still – it was the greatest moment of my life," says Steve. Somewhere in the crowd, Bazza and Chunk were losing their minds. Steve Davies had scored on his West Ham debut.
"After that, I was exhausted. I was on 30 cigarettes a day back then," Steve admits. "I wouldn't condone it. I had a couple of cigs and a couple of beers in the first half, didn't I?" He admits his goal was not spectacular: "I'm not gonna butter myself up, but they all count." And when the full-time whistle blew, West Ham had won 4–0. Steve walked down the tunnel with the rest of his team-mates, jubilant.
Then, as suddenly as it began, the dream was over. The kit manager wouldn't let Steve keep his No3 shirt – they'd need it against Newcastle the next week in the Premier League. And 25 minutes later, Steve was back in the Cavalier with Chunk, Bazza, and his missus, stuck in traffic on the road back to reality.

An allegory for hope

In the Magdalen Arms, Oxford, the waiter drops two plates of battered haddock in front of me and Steve. "What's this?" Steve says, prodding the massive fish. "A whale?" It's nearly 20 years since that game, and the former West Ham striker still has his head shaved. He has been divorced and remarried. His new wife, Tammy, says that to strangers, Steve can look "psychotic," which his friends find funny. He has a dry wit and disarming sense of humour. After modestly recounting his brief but spectacular playing career, he asks me: "After all this time, why did you keep chasing this story?" He lights a cigarette. I explain that his story is an allegory for hope.
That game against Oxford City happened to be the last time Beauchamp ever played for West Ham. Citing "homesickness," he left the club after just 56 days. The Hammers had paid more than £1m, and in one of his only appearances, he had been outplayed by a £300-a-week courier from the crowd. Beauchamp was transferred to Oxford United's rivals, Swindon, infuriating his home team's fans, before he was transferred back to Oxford. He would play 238 more games for his local team before his career fizzled out.
Joey Beauchamp, back with Oxford in 1998Joey Beauchamp, back playing with Oxford United in 1998. Photograph: Clive Mason/Allsport
In 2010, he told the Oxford Mailthat he had never wanted to join West Ham in the first place: "Oxford United told me that if I didn't join West Ham, then Oxford would be over; they had no money. What was I supposed to do? I could never have lived with myself if I refused to join West Ham and then Oxford did go under."
Was the real reason Joey Beauchamp ended up playing for his hated rival, Swindon, a secret plot to save the club he dreamed of playing for as a child? If it was, the fans haven't yet realised it: "I still get abused by Oxford fans to this day about playing for Swindon," he told the Oxford Mail soon after being arrested for drunk driving. But Beauchamp fought back and this year took his first real job after attending a seminar for unemployed former soccer players: he works in a betting shop. "I'm playing football tomorrow, actually," he tells me. "I'm turning out for a local pub team called Northway. I've got 36 goals this season. I'm their top scorer!"

What happened next

The week after Harry Redknapp took the audacious step of putting a West Ham fan on the field, the club promoted him from assistant manager to manager. It is not known if the two events were related. By 1999, he had pushed West Ham to their second-highest finish: fifth place in the Premiership, qualifying to play in Europe. Spells at Southampton and Portsmouth followed, and he took the latter to their first FA Cup final in 69 years in May 2008. Portsmouth won 1-0. He led Tottenham Hotspur to the Champions League, becoming Premier League Manager of the Year. Last season, he was manager of the doomed Queen's Park Rangers, whom he could not save from relegation.
Harry Redknapp managing West Ham in 1999Harry Redknapp managing West Ham in 1999. Photograph: Phil Cole/Allsport
Speaking from his Range Rover, at the end of a stressful season, Redknapp is driving toward his vacation spot on the English coast. "I was hoping he could play good," he tells me. "I wasn't trying to make him look silly. I thought I'd make his day. I could see he loved West Ham. He'll never forget it as long as he lives. He came on, ran around, loved it, scored a goal. He played for West Ham!"
After his West Ham debut, Steve Davies returned to his normal life, but with a new outlook. Back in the smoke-filled pubs for the West Ham games, he was now Steve Davies, the fan who came from the crowd to score for West Ham. In the Boleyn pub, he would joke about his "long and distinguished career". But at work, something had changed. He plucked up the courage to strike out on his own, launching a courier company.
"I kept the business small," he says. "I done all right out of it, I suppose. I had three drivers, all earning decent money." He still follows West Ham United, home and away.
As we finish our fish supper, Steve presses a final cigarette into the ashtray and tells me he has a confession to make. He runs a hand over his shaved head, visibly embarrassed, and says, "My goal was disallowed." He smiles roguishly. "I was two yards offside. I ran up to the ref and told him, 'You bastard, you spoiled my dream!'"

IRE ESP USA

Wednesday, June 19, 2013 My son is a Yankee Doodle Dandy Just after 6pm last Tuesday night, I found myself leaning against a security barrier in the South Bronx, craning my neck to see if any buses were coming. I had spent the previous half an hour in the same spot in the hope that the two 13 year old boys in my care might catch a fleeting glimpse of the Spanish and Irish players as they were driven into Yankee Stadium. When the NYPD outriders finally appeared ahead of the Ireland convoy, the boys began jumping up and down, pointing their phones at the bus like tween girls at a One Direction concert. That the windows of the Irish bus (and the Spanish one when it came) were tinted and they didn’t even see the shadow of a footballer mattered not a jot because this giddy ritual was all part of their trip to the Ireland-Spain pageant. My son Abe was born in Dublin but has grown up a soccer fanatic in New York. He has a framed Xavi poster on his bedroom wall, once wrote a letter to Iniesta for a Spanish class project (he never replied!), and, among his slightly schizophrenic shirt collection, there are England, France, Argentina, Portugal, Barcelona, Manchester United, Liverpool, Real Madrid and Cork City jerseys. The poster child of soccer globalization was wearing the Irish Euro 2012 green number when we picked up his friend Jared earlier that afternoon. Three years ago, Jared had never watched a soccer match he wasn’t involved in. Tuesday, he got into the car, apologised for wearing a Barcelona training top rather than an Ireland jersey, and then started asking me to tell him stories about an old footballer whom he’d recently discovered, some guy by the name of George Best. “Apparently he was brilliant but he was a bit of a drunk,” said Jared. These children are part of what I call “America’s Barcelona generation”. They have come of age in an era defined by Messi and co being available on television every week. They watch and devour everything to do with that team. As kids who’ve been doing the famous “rondo” as part of their own training rituals for years, they insisted on being in their seats early to watch the Spanish warm-up, to catch the full panoply of flicks and tricks on show. One of them might have been wearing an Ireland shirt and his birth cert says Holles Street but that Ireland were providing the opposition was incidental. For these boys, Spain were the main attraction, and, judging by the sea of La Roja red, speckled with Madrid white and Barcelona’s red and blue, they were not alone in this. Yankee Stadium was no replay of Ireland outnumbering the Italians in Giants Stadium all those years ago. Of course, the early attendance impressions may have been slightly skewed because during the first half hour, our view of Spain’s passing masterclass was repeatedly interrupted by Irish supporters straggling in. “Why are the Irish fans all coming in late?” asked Jared. “They were in the bar,” said Abe, before I could even try to put a spin on it. And from the bedraggled, beery shape of some of them as they navigated the steps to the nosebleed seats (one beauty was wearing a shirt with the name Long-Cox and the number 69 on the back), the child was right. If my lads came to see the Spanish greats do their thing, they also learned a whole lot more. They were so taken with the rather mundane renditions of “The Fields of Athenry” that they wanted to know more about the song. At half-time I ran through and explained the lyrics, and they looked at me and they looked at me. “They sing songs about a famine (which is part of the New York state curriculum) to inspire the team?’ asked Abe. “Eh, yeah.” All the stuff Irish adolescents might take for granted on a visit to the Aviva was thrilling and novel for these Long Island kids. From the Irishmen cavalierly jaywalking along Jerome Street to the line of green shirts urinating against a wall in the car-park to the foul-mouthed Brazilian in the Flamengo shirt, swearing uncontrollably at the Spanish players throughout, this was all part of the carnival they’d been desperate to see For an expatriate father though there is always an added charge to going to see Ireland play, especially when you bring along one of your own children. I heard the babel of familiar accents, saw the kaleidoscope of county jerseys in our midst, and suddenly, for a moment, I was 3000 miles away. Then my son said something and I realised again how American his accent is, how American he is. And looking around the grandstand, I saw plenty of others in the same boat as me, forty-something exiles surrounded by New York children wearing forty shades of green for the night that was in it. Anything to please Dad. There was just one crucial difference. I didn’t see any of the other Irish-American kids slapping their seats in frustration every time Spain came close to breaching the valiant Irish defence. None of them were on their feet, arms in the air celebrating when Soldado and Mata scored. But Abe was. Wearing that Ireland shirt gifted to him by his uncle Tom before the Euros, the Irish tracksuit top he got for Christmas tied around his waist, he reacted to the Spanish goals with the joy of somebody born and reared in Madrid. Shameless. No allegiance to the country of his birth at all. On the way out, we stopped at a merchandising stall and Abe produced $20 he’d been carefully hiding away all day. From all the items available, so many scarves and hats where the tricolour loomed large, he bought a La Roja t-shirt with the Spanish crest on the front. By the time we’d left the stadium, he had pulled it over his head. A man-child between two countries. Or three. And counting.